Living every time through the same experience is boring!

Empower your events with emotion.


Athletes feel pain, determination and finally the glory of their achievement. We believe that an athlete’s pure and raw emotion is worth being re-lived. We also feel that such an epic emotional journey should be proudly shared with loved ones and everyone close. Here at MySports, we embrace today’s rapid technological development. We capture emotion, digitalize it and turn it into a seamless experiential solution that creates a unique bond between the athlete, the athlete’s social circle, and your brand. This is what our devoted team of experts and vivid sports enthusiasts work on every day. We are here, waiting to work miracles with you.

Cor Honkoop (MySports CEO)


Savvy Solutions

MySports’ savvy solutions are a response to the ever-changing fields of digital technology, brand and sponsorship activation, brand engagement, fan engagement and experiential marketing.

We have identified the following facts and figures* as the key factors of success in our field of expertise:

  • Live Events

    Most of the participants who attend four or more events a year want to experience sponsorship activations at a live event.
  • Social Ads

    Social ads accompanied by a friend’s endorsement generate a 55 percent higher ad recall than non-social ads.
  • Social Platforms

    Social platforms prioritize content from friends and family over fan and business pages.
Source: The Nielsen Company (US)